Our dedicated team of 6 Brand Ambassadors and 1 Team Lead worked tirelessly into the early hours over this 3-day festival to ensure the success of the activation. After attending a virtual training conference call ahead of the event, they skilfully navigated various aspects of the activation, including handing out premium items, managing crowds, and interacting with attendees. By maintaining a lively and engaging atmosphere, our team effectively promoted GHOST Lifestyle products, boosted brand awareness, and created a memorable experience for festival-goers.