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Home > Hawkers at Coachella 2022

Elevate staff showcases latest Hawkers collection at Coachella

Our team handed out over 2,000 free samples per day.

The Results

6k

Engagements with guests

6k

Free pairs of sunglasses handed out

Over 2k

Glasses sampled per day

What We Did

The Revolve festival at Coachella was an excellent platform for Hawkers to showcase its range of trendy and affordable sunglasses, which attracted the Gen Z audience. The Elevate staff presented the latest collection of Hawkers glasses, and also provided QR codes to the guests to buy the newest styles online.

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How We Did It

Every day, our team handed out more than 2,000 free samples, resulting in consistently long queues that stretched around the block. Consequently, Hawkers became one of the most popular activations at REVOLVE in 2022.