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Providing memorable brand experiences at Kia Forum through consumer engagement and performance insights since 2023

Effective data capture helping drive recurring event success and future event planning

The Results:

Total consumer engagements

90,536

Premiums distributed

35,496

Wristbands distributed

34,219

What We Did

Since 2023, Elevate has provided Brand Ambassadors to support Kia sponsorship experiences across multiple activations at the Kia Forum, including the Kia Forum Terrace Activation, Kia Club Activation, Kia Club Parking Lot, and Vehicle Exhibit. This ongoing programme supports events throughout the year, helping create memorable consumer experiences while gathering valuable performance insights.

Kia_Innocean_Automotive_Kia Forum Activation Teams_US_Oct 2023

How We Did It

Using Elevate IMPACT, our brand intelligence platform, we captured key KPIs, operational insights, and consumer behaviour data across activations. IMPACT also tracked wristband distribution and event attendance by area, helping identify high-performing locations and target audiences for future activations. By analysing attendance figures and engagement across different areas, Kia gained deeper insight into consumer behaviour and venue performance to support future event planning.