Home > Kia – 2023 Sponsorship Experiences

Providing a memorable brand experience at Kia Forum

Effective data capture leading to recurring event success.

The Results:

Total number of engagements

2,449

Total number of premiums distributed

1,309

Engagements to premiums distributed conversion rate

53.5%

What We Did

Elevate provided a team of 6 Brand Ambassadors to support the Kia sponsorship experiences at the Kia Forum. Some of the experiences included the “Kia Forum Terrace Activation”, “Kia Club Activation”, “Kia Club Parking Lot”, and “Vehicle Exhibit”. This is an annual program, with our event staff supporting over 60 events at the Forum each year.

Kia_Innocean_Automotive_Kia Forum Activation Teams_US_Oct 2023

How We Did It

We also provided the client with Elevate Impact, our brand intelligence platform, which was used to capture all the key KPIs, provide operational insight, and spotlight the consumer experience through a mix of qualitative and quantitative results. You can see an example of September’s results at the top of this page.