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Elevate supports Kia's annual New Year's Eve tour across the US

Helping bring Kia’s iconic Times Square countdown tour to audiences nationwide

What We Did

Elevate partnered with Kia for a second consecutive year to support its New Year’s Eve Tour, providing Brand Ambassadors at key stops across a cross-country activation featuring the official Times Square New Year’s Eve numerals.

Each year, Kia transports the numerals from California to New York, creating opportunities for consumers to engage with the brand at a series of high-profile public events and seasonal destinations.

For the latest tour, Elevate supported activity at multiple stops across the US, including Tucson’s Winter Street Fair, Philadelphia’s Christmas Village and the tour’s final stop in New York City’s Father Duffy Square.

How We Did It

Our experienced Brand Ambassadors helped deliver a consistent consumer experience throughout the tour, engaging visitors, supporting activation elements and representing the Kia brand at every stop.

Having supported the programme across multiple years, our teams understand the unique requirements of a travelling activation and the importance of maintaining brand consistency across different markets, audiences and event environments.

The result was a seamless nationwide tour that helped Kia celebrate its partnership with Times Square while creating memorable experiences for consumers across the country.