Home > Lemonade Stand Wine at 2023 MiLB

Large scale staffing for Lemonade Stand Wine

Boosting awareness of Lemonade Stand brand through sampling

The Results

Total Consumer Engagements

Over 66,000

Number of months live

5

Total number of products distributed

Over 22,000

What We Did

Elevate staffed over 330 shifts in 25 different, mostly rural markets for drink brand – Lemonade Stand Wine – in the span of 5 months.

How We Did It

In total, across all the activations, over 24,000 samples have been distributed to fans attending Minor League Baseball games in the last 4 months! Brand awareness has overall been lifted as the concessions now often report selling out of the Lemonade Stand Wine during the games.