Promoting Motul at the Acura Grand Prix of Long Beach
Engaging race fans and driving future purchases through on-site flyer distribution
The Results:
Success score
4.5/5
Total estimated footfall
69,710
Total consumer engagements
7,959
What We Did
Elevate Global partnered with Motul, an official sponsor of the Acura Grand Prix of Long Beach, to support their presence at one of the biggest motorsport events in California. A team of 14 promotional staff, including a team leader, worked across multiple fan and activity zones, engaging race attendees and distributing flyers with exclusive product discounts.
How We Did It
Our flyer team was chosen for their energy, communication skills, and experience working large-scale outdoor events. Their goal was to connect with fans, raise awareness of the Motul brand, and drive future purchases by sharing targeted promotional offers. Staff circulated throughout the event grounds for approximately 8 hours per day, covering high-traffic areas to maximize visibility and engagement.
