Retail

  • US

New Era at the PGA Championships 2023

Selling New Era caps at the PGA Championships

Driving high numbers of sales.

The Results

Total event attendees

225,000

Total number of days live

7

Total number of merch sold

1,000+

What We Did

Elevate provided 6 staff (3 per shift) to manage a retail pop-up space for New Era Cap at the PGA Championships. The location of the event was in a challenging market, so we needed a consistent team to work there each day.

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How We Did It

Despite the weather also being a challenge as it rained for a few of the days, the team powered through and did a fantastic job. New Era sold out of all merchandise for the PGA Championship tournament, and there was constant foot traffic at the pop-up throughout the activation.​

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