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Energizing gameday: Powerade college football activations
Elevate Global partners with Grit Marketing to deliver dynamic fan experiences across ‘Power 5’ campuses.
What We Did
Elevate Global teamed up with Grit Marketing to execute Powerade’s vibrant activations at select Power 5 college football games. These immersive events showcased Powerade’s newest offerings while engaging fans in high-energy, game-day fun. Spanning five iconic locations—from LSU in Baton Rouge to West Point’s Army bonfire—Elevate provided six energetic staff per event.
How We Did It
Tasks included sampling products, managing interactive photo opportunities, and drawing fans into the activation space. Each team ensured steady product replenishment, seamless teardown, and site cleanliness post-event. Led by a dedicated team leader, our staff excelled in creating memorable moments for fans while capturing event highlights. This collaboration with Grit Marketing underscored Elevate’s ability to deliver engaging, on-brand experiences, making Powerade a standout presence in the college football arena.
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