Hospitality

Sports

  • US

Sail Grand Prix

Smooth Sailing across the US for Elevate Global at Sail Grand Prix

Expert stadium staffing for high-speed races in LA, San Francisco, and New York City

The Results

Total locations

3

Total number of shifts

380+

Total number of staff

170+

What We Did

SailGP needed a seamless guest experience and efficient crowd management across its 2025 U.S. race series, held in Los Angeles, San Francisco, and New York City. With thousands of fans gathering to witness elite catamaran racing, Elevate staffed hundreds of specialized event personnel across the three cities. Our teams supported critical areas including ticketing, entry lanes, premium seating, merchandise retail, accessibility, and fan engagement – ensuring each location delivered a smooth, high-energy experience.

How We Did It

Collaborating closely with SailGP and their U.S. agency partner, Underdog Marketing, Elevate recruited, trained, and deployed expert staff tailored to each event’s unique layout and flow. From ticket scanning and premium hospitality to accessible guest services and energetic activations like t-shirt launches and flag displays, our teams were equipped to handle every aspect of crowd management. Backup staff were built into the schedule for full coverage each day. With consistent delivery and key learnings captured along the way, Elevate helped create operational excellence throughout the U.S. leg – laying the groundwork for future collaboration.

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