Home > MexTour – Salud Sampling

Bringing Salud’s energy to fans across the MexTour

Partnering with Allied Sports to deliver dynamic brand teams at Fútbol Fiesta, MexTour Live, and national matches

What We Did

In partnership with Allied Sports, Elevate powered Salud’s national sampling campaign at the Mexican National Team’s Fútbol Fiesta fan festivals, MexTour Live concert, and stadium exit activations. Our teams connected with thousands of fans, distributing samples and creating engaging brand moments at some of the tour’s most high-profile stops.

How We Did It

Across multiple U.S. markets, we deployed bilingual promo models, brand ambassadors, and team leads to manage activations, support content capture, and maintain a consistent brand presence. With the majority of the team bilingual in English and Spanish, this ensured cultural authenticity and clear communication. From Oakland to Dallas, our energetic, professional staff helped Salud stand out, delivering memorable fan interactions and nationwide brand impact.