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stichd – F1 Global Race Retail Pop-Ups

Elevate Global x stichd: Staffing Excellence for F1’s Trackside Retail Worldwide

2026 marks the third year of Elevate Global’s landmark 5‑year contract with stichd, a PUMA Group company, as the exclusive staffing provider for trackside retail at the world’s premier motorsports event.

The Results

Total shifts delivered to date

20,151

Total live days on track so far

294

Total accredited field staff activated

7,655

What We Do

Building on two highly successful seasons, we continue to deliver premium, people-powered staffing solutions that elevate the fan retail experience at iconic Formula 1 races worldwide, from Monaco and Montreal to Miami and beyond.

Now in year three, Elevate continues to scale this complex global operation alongside stichd, delivering skilled, professional, and brand-aligned retail teams across the race calendar. With coverage across 19 races in 17 countries in 2025, and a proven track record of exceeding staffing targets with 102.8% compliance, we reinforce our position as a trusted partner for high-pressure, high-profile global activations.

How We Did It

This programme is delivered through Elevate’s global staffing network, supported by carefully selected local partners in key international markets including China, Saudi Arabia, and Mexico. This blended global-local model is led by dedicated on-site leadership and market-specific recruitment, ensuring stichd’s trackside retail environments are consistently staffed to the highest standard and that fans enjoy seamless, premium shopping experiences at every race – regardless of location, scale, or complexity.

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