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Home > stichd – Manchester City Pop-Up Store

Elevate Global & stichd power Manchester City’s retail success

Effective staffing and fan engagement strategies at Rockefeller Center

What We Did

Manchester City FC’s official retail partner, stichd, aimed to create an impactful retail experience in New York City, promoting the world class football team’s pre-season US tour. Located at the foot of Rockefeller Centre, the pop-up store will be cultivating buzz and enthusiasm among their US fan base for over three months. Needing a reliable partner to manage high customer volume and ensure an exceptional shopping experience, Elevate Global was able to provide a skilled team of store managers, retail assistants and backup staff to enhance fan engagement, boost sales, handle operations, and deliver top tier customer service.

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stichd x Man City Pop Up - Rockefeller Center

How We Did It

Our team’s responsibilities included store setup, overseeing custom t-shirt designs, facilitating photo opportunities, interactive games and a video game station. During a designated Marketing Week, special fan interactions with star players significantly boosted engagement and elevated ManCity’s brand presence in New York City. This successful partnership showcased our ability to excel in managing high-impact, long-term activations.