Home > Boom Ventures – Teremana Tequila Launch

Elevate Global x Boom Ventures Rock the Holidays with Teremana Tequila Launch

Exclusive Beverly Hills and NYC events showcase new tequila with celebrity flair.

What We Did

Elevate Global partnered with Boom Ventures to launch The Rock’s Teremana Tequila through exclusive, private events in Beverly Hills, California, and New York City. These high-profile, invite-only holiday parties were designed to promote the new tequila and featured cocktail mixers, tequila tastings, and interactive experiences. Held at a private residence in Beverly Hills and an exclusive venue in NYC, the events required professional staff experienced with celebrity-scale events.

How We Did It

Responsibilities in this immersive experience included greeting guests, guiding and directing attendees, managing cocktail classes, media arrivals, guest arrivals, and food tasting stations. The same staff worked both days, enhancing consistency and familiarity. By facilitating an online training call and a one-hour onsite briefing to prepare the team, our Brand Ambassadors delivered an exceptional experience with seamless coordination, resulting in highly satisfied clients.