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Bringing brand activations to life at EURO 2024

Elevate Global partnered with five EURO 2024 sponsors – Hisense, Visit Qatar, Booking.com, BYD, and Coca-Cola – and official partner Unilever to deliver high-impact activations across Germany’s 10 host cities

The Results

Total number of staff

200+

Total number of shifts

3,000+

Total number of applicants

2,000+

What We Did

Across stadiums and fan zones, Elevate Global brought each sponsor’s vision to life. Our teams delivered engaging activations and seamless hospitality, creating moments that resonated with fans and elevated brand presence at EURO 2024.

How We Did It

We partnered with BYD, Hisense, Booking.com, and Visit Qatar to deliver tailored solutions, from showcasing electric vehicles to creating luxury fan zones and interactive digital experiences. For Coca-Cola and Unilever, our hospitality teams ensured smooth operations and memorable guest experiences. With multilingual staff, bespoke training, and a commitment to excellence, we aligned every activation with each sponsor’s objectives, creating moments that left a lasting impression.