Using Elevate’s data capture and insight platform, IMPACT, we delivered key KPIs, operational reporting, insights, and recommendations across each promotion. Over the course of the partnership, the programme distributed more than 1.8 million samples, generated an estimated 1.9 million consumer engagements, and activated 435 stores nationwide, while also capturing insights including a 6-minute average engagement time and peak footfall between 12pm-1pm.