Elevate’s Successful Campaign for ZICO Coconut Water Launch
Coordinating dedicated teams for guerrilla and in-store sampling.
The Results
Total engagements
50k
Total samples distributed
30k
Number of teams set up
5
What We Did
Elevate partnered with ZICO Coconut Water to successfully staff and coordinate five teams for guerrilla and in-store sampling in key markets, supporting the product’s launch. The recruitment focused on individuals with a genuine interest in health and fitness.
How We Did It
Elevate carefully assembled a team of marathon runners, cyclists, and health enthusiasts who executed product sampling in significant cities. The collaboration extended beyond staffing, as Elevate also managed training, logistics, venue scheduling, stock redemption, POS placement, and customized reporting for the campaign. The combined efforts ensured a seamless and impactful promotion of ZICO Coconut Water.
