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Event staffing for Essence Festival in New Orleans


Essence Festival of Culture is one of the most culturally significant events in the US, bringing together music, community, and over 500,000 attendees across New Orleans. The brands that make a lasting impression are those with the right people on the ground, and we know what it takes to put them there.

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Built for events like Essence Festival

Elevate is a leading event staffing agency with a proven track record across some of the world’s most significant cultural, sports, and brand activation events, from the Olympic Games and FIFA World Cup to Coachella, F1 Grand Prix events, and the Super Bowl. We specialise in placing the right people in the right roles – trained, briefed, and ready to deliver.

In New Orleans, we’ve supported brands like Disney across multiple years of Essence Festival of Culture, providing Brand Ambassadors across the full activation footprint and consistently delivering measurable results.

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How we show up at Essence Festival


Essence Festival demands more from brands, and from the teams who represent them. Every person we place is briefed beyond the operational basics: on the event, the audience, and what your brand needs to communicate in that space. We build teams that flex across venues and days without ever losing consistency.

We’ve delivered this across multiple years at Essence Festival, working with Wasserman and Solomon Group Productions on Disney’s activation. Across one activation alone, our team drove 12,000 consumer engagements across five live days.

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New Orleans event staff across every role

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Brand Ambassadors

Consumer-facing staff who represent your brand, drive engagement, and create memorable moments.
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Experiential Staff

Trained team members to run interactive brand experiences, product demos, and hands-on activations.
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Hospitality Hosts

Guest experience professionals for VIP areas, brand lounges, and hosted hospitality programmes.
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Event Managers

On-site leads who manage team performance, coordinate logistics, and keep your activation running smoothly.

Tell us about your Essence Festival activation


We'd love to help bring your brand to life in New Orleans. Share your details and our team will be in touch to discuss your staffing needs.