Festival

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Bacardi (Dreamville Festival)

Elevate Global x Live Nation shake up the Dreamville Festival with CASA Bacardi

Bringing Bacardi to life at iconic festival in Raleigh, North Carolina.

The Results:

Total Brand Ambassadors:

7

Total Event Attendees:

50,000+

Total Brand Engagements:

8,000+

What We Did

Elevate Global partnered with Live Nation for this Bacardi activation at the Dreamville Festival in Raleigh, North Carolina. With a lineup including SZA, J. Cole, and Nicki Minaj, our enthusiastic Brand Ambassadors provided a memorable two-day experience for all attendees. Our team welcomed over 8,000 guests to CASA Bacardi, which featured a live DJ and Latin line dancing taught by professional choreographers. Through their dedicated efforts, Elevate’s ambassadors enhanced the Bacardi experience, making certain guests had an unforgettable time.

How We Did It

Elevate carefully selected a team of 6 Brand Ambassadors and 1 Team Lead, each assigned specific roles to guarantee the event’s success. Our Team Lead oversaw team operations, managing call times, uniforms, and breaks, while the rest of our team welcomed guests, explained the activation and answered questions. After facilitating smooth entry by scanning RFID wristbands, our staff were on hand to guide guests through the activation, assist with photo opportunities and maintain a pristine environment. Together, our team created a fun, safe, and engaging atmosphere.

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