What We Did
Partnering with agency Cake, Elevate brought the new VS Cognac to life in a contemporary cocktail which made the perfect summer drink. We took the Martell pop-up bar to offices across London and Manchester with a team of well-equipped staff, ready to take over Thirsty Thursdays and give consumers the chance to win tickets to the Six Nations Rugby in Paris.
How We Did It
With 12+ teams of high-energy and experienced staff (and the help of a very delicious cocktail), we formulated a slick activation operation including all production, stock management, staffing and logistics to deliver over 35,000 samples to consumers.
How we succeeded
This campaign surpassed expectations and over-delivered on all KPI’s, resulting in a very happy client and continued partnership.