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Garmin experienced a 33% sales uplift working with Elevate.

Elevate supported the brand in converting shoppers coming into the fitness tracker isle for a FitBit, explaining the additional features of the Garmin.

Results

Garmin experienced an uplift in sales of

33%

Stores activated

150

Competitor advantage

In a competitive space, Elevate BAs ensured Garmin was front of mind

What We Did

Elevate supported the brand in converting shoppers coming into the fitness tracker isle for a FitBit, explaining the additional features of the Garmin product (most notably, that it is waterproof) for the same price point in Revel, Amart, JB HiFi and Harvey Norman Stores.

How We Did It

Elevate provided 50 enthusiastic brand ambassadors who knew the product and the brand’s audience inside out. The 3-week campaign covered more than 150 stores leading up to key retail periods: Mothers Day, Fathers Day, and Christmas.