Givenchy wanted to promote its luxury Prisme Libre makeup across several shopping locations in the UK: Lakeside, Meadowhall, and Edinburgh. With Elevate’s help, the campaign encouraged hundreds of potential customers to try the product and match them with their perfect shade.
- 100% staffing compliance
- 875 invitations handed out
- 390 cake pops delivered
- Created a buzz across social media
Customers were asked to participate in a free makeup session to discover their ideal Prisme Libre routine. Once they were matched with the perfect shade, Elevate brand ambassadors gave them a delicious cake pop in the same colour. Customers were invited to have their photos taken against the ‘Instagrammable’ cake pop wall, which they were then encouraged to post on social media using the hashtag #PrismeLibre. Elevate was responsible for providing brand ambassadors that could encapsulate the Givenchy brand and its values, organising vehicle logistics, in addition to sourcing the cake pops in six different colours and supplying the eye-catching photo wall.