The beauty and cosmetics industry is packed with thousands of brands offering similar products, all fighting for the attention of consumers. In such a crowded sector, we needed to help L’Oréal stand out and increase customer engagement. We knew exactly what L’Oréal needed – a strong team of MUAs who were able to embody the brand perfectly, so we took the challenge head-on.
Our work with L’Oréal extended the brand’s reach both online and offline, reinforcing its credibility and market leadership in the beauty category. More specifically, the campaign amplified brand awareness in desired demographics, encouraged product trials and continued to drive consumers to retail through on-site sales.
- Our beauty specialists hit all their targets, achieving 100% of KPIs.
- Held over 450 staffing days per month.
- Reeled in over 3 million new customers.
We wanted to help L’Oréal reinvent the beauty experience. To establish reach on a broader scale, a core team of beauty specialists needed to be brought on board, adept at next-level multi-tasking and managing the expectations and demands of different consumers. The process needed to be seamless, the team and client confident, and the execution perfectly polished. This is where Elevate excelled. Working with our team of experts, we knew that by making the experience personable we would naturally boost customer engagement and product sales. We strategically provided custom on-site makeovers and free makeup consultations using L’Oréal products.