Elevate Challenge

To raise awareness of NYX as being a pro-level makeup brand, Elevate was asked to provide a team of qualified beauty experts that could showcase its wide range of products and iconic looks in stores across Germany.

Elevate Impact

Our work with L’Oréal extended the brand’s reach both online and offline, reinforcing its credibility and market leadership in the beauty category. More specifically, the campaign amplified brand awareness in desired demographics, encouraged product trials and continued to drive consumers to retail through on-site sales.

  • Elevate successfully supplied qualified beauty staff across 50 cities in Germany, often at short notice.
  • 500 total staffing days for NYX between 2020- 2021
  • 500 total staffing days for other L´Oréal brands in 2021
  • The client was thrilled with the campaign and thoroughly impressed with the knowledge and professionalism of our brand ambassadors.

Elevate Experience

Our staff needed to be true beauty experts, which meant they had to have the appropriate qualifications and embody NYX’s unique and bold image. Due to the campaign taking place during the pandemic, it was vital that our brand ambassadors were highly organised, responsible, and trained in line with the appropriate health and safety guidelines. Our biggest challenge was that the client often needed staff at very late notice, but we were able to react promptly and continuously provide a steady stream of dedicated professionals.

Our brand ambassadors took part in a thorough training programme to ensure they had an excellent knowledge of the NYX brand and could recreate its wide range of colourful, eye-catching looks.

WHY CHOOSE ELEVATE?

The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus

WHY CHOOSE ELEVATE?

After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match

WHY CHOOSE ELEVATE?

Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory

WHY CHOOSE ELEVATE?

In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman

WHY CHOOSE ELEVATE?

Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus

WHY CHOOSE ELEVATE?

I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine

WHY CHOOSE ELEVATE?

I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt

WHY CHOOSE ELEVATE?

Our COGS Awards event is always pretty full on, but this year Elevate Staffing provided incredible staff who not only wowed our guests, but made the run of show better than ever. When it comes to event staffing agencies, not all are created equal!

Paul Cope, Managing Director, IPM

EUROPE

Building loyalty that’s beyond skin deep

U.S.

Yondr

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Interested?
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