To raise awareness of NYX as being a pro-level makeup brand, Elevate was asked to provide a team of qualified beauty experts that could showcase its wide range of products and iconic looks in stores across Germany.
Our work with L’Oréal extended the brand’s reach both online and offline, reinforcing its credibility and market leadership in the beauty category. More specifically, the campaign amplified brand awareness in desired demographics, encouraged product trials and continued to drive consumers to retail through on-site sales.
- Elevate successfully supplied qualified beauty staff across 50 cities in Germany, often at short notice.
- 500 total staffing days for NYX between 2020- 2021
- 500 total staffing days for other L´Oréal brands in 2021
- The client was thrilled with the campaign and thoroughly impressed with the knowledge and professionalism of our brand ambassadors.
Our staff needed to be true beauty experts, which meant they had to have the appropriate qualifications and embody NYX’s unique and bold image. Due to the campaign taking place during the pandemic, it was vital that our brand ambassadors were highly organised, responsible, and trained in line with the appropriate health and safety guidelines. Our biggest challenge was that the client often needed staff at very late notice, but we were able to react promptly and continuously provide a steady stream of dedicated professionals.
Our brand ambassadors took part in a thorough training programme to ensure they had an excellent knowledge of the NYX brand and could recreate its wide range of colourful, eye-catching looks.