Better State Crew

The Better State Crew is an annual, 6 month, 
localized, grassroots marketing campaign designed to promote the State Farm/ Desjardins brand. Elevate partnered with The Marketing Arm to provide Brand Ambassadors who supported with State Farm/ Desjardins mission to build community rapport, drive consideration, show relevance amongst target audiences, and ultimately drive leads for local agents in Canada.

What We Did

Partnering with The Marketing Arm, Elevate provided teams of ambassadors who activated at community events, home shows, 5K runs, and festivals throughout Ontario, New Brunswick and Alberta. These teams were instrumental in creating “Better State Moments”, while generating leads for State Farm, and creating awareness of the transition from State Farm to Desjardin in Canada.

How We Did It

Elevate provided a full-time Market Manager and core team of staff in Ontario for the 6 months of activation. Elevate also hired additional local staff in remote areas across the provinces, that had fewer activation days. Elevate worked closely with the client to select brand ambassadors who were effective in generating leads and had a family-friendly, professional, outgoing personality to represent the brand. Elevate’s dedicated Account Team, worked closely with the Market Managers over the length of the tour, including weekly program meetings, ongoing staff feedback, goal tracking, and ongoing communication regarding scheduling of events as they were confirmed, to ensure coverage and prepare the ambassadors for the objectives of each event.

How we succeeded

Program goals were exceeded, and brand and product awareness were increased in the target markets. The program is expected to continue and grow annually.


47 Events over 6 months


Total activation days

Program exceeded lead generation goal


The Elevate team are absolute professionals and their staff have become a memorable aspect of the Oculus demo experience. Elevate has done more than provide staff. They have worked tirelessly with us to grow a program that is now a critical part of the Oculus organization.

Christopher McKelvy, Partnerships, Oculus


After working with multiple staffing agencies, we reached out to Elevate and stopped looking elsewhere. As a key growth driver of our national program, the event staff Elevate provides are head and shoulders above the competition.

Travis Hartley, Senior Manager, Match


Finding the right Glory Girls on a global scale was hugely integral to our consumer engagement activities. Elevate helped us find the right staff that were so much more than promo girls – they learned, lived and breathed the brand, which translated to natural and amazing outreach.

Gwen Bueno de Mesquita, Global Head of PR, Soap & Glory


In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies. Elevate are much more than just a supplier, they are a strategic partner whose expertise is invaluable for running effective, efficient and successful campaigns.

Tom Lovegrove, Planning Director, Wasserman


Working with Elevate for over two years has been an absolute pleasure. From the internal team with whom we work on a nearly daily basis to grow our business and develop and oversee programming; to the external brand ambassador and demo specialist teams who are unconditionally passionate about Oculus VR.

Talon Beesch, Marketing, Oculus


I have been extremely impressed with the work that Elevate have carried out for us. The quality of the Staff they have is fantastic, as is their ability to deliver every time. Elevate always save the day, especially on briefs that are often not straightforward and require a bit of “outside the box” thinking.

Leigh Williamson, Project Director, Vision Nine


I have never worked with a more professional, hardworking and effective team in my 20 years of events. Elevate is brilliant… they delivered way-way past what was expected & made my life super easy.

Greg Sharpe, Senior Producer, Frukt


Our COGS Awards event is always pretty full on, but this year Elevate Staffing provided incredible staff who not only wowed our guests, but made the run of show better than ever. When it comes to event staffing agencies, not all are created equal!

Paul Cope, Managing Director, IPM


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