Retail

  • US

Pokémon at NAIC & Worlds 2024

Delivering large-scale retail staffing success at two Pokémon Championships
in Honolulu and New Orleans

Supporting The Trade Group with full retail management for 2 years of Large-Scale Collaboration

The Results

Total merch sales (NAIC + World's)

$7.5M

Total staff hired

290+

Total World Championship attendance

14K+

What We Did

The Trade Group (TTG) needed a partner to manage retail operations for both the Pokémon North American International Championships (NAIC) in New Orleans and the World Championships in Honolulu, where over 14,000 guests attended. TTG required expert management across front and back of house and sales floor operations to handle complex logistics. Building on a successful partnership after collaborating on the 2023 International Championships in London and the NAIC in Columbus, OH, this year Elevate deployed over 250 staff members in both New Orleans and Honolulu.

How We Did It

Elevate provided Senior Event Managers, Assistant Managers, and Brand Ambassadors to engage guests, direct traffic, maintain pristine displays and ensure products flowed efficiently from storage to the sales floor. Maintaining an adaptive approach, Elevate also delivered key tech solutions like Square POS systems and foot traffic tracking, ensuring efficient operations and maximizing sales.

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