FMCG

  • Global

Jägermeister Cold Brew- Product Launch

Supporting Jägermeister in 'Shot for Shot' Campaign

Increasing brand awareness for new Jägermeister product.

The Results

Total Samples Distributed

27,644

Total Consumer Engagements

28,495

Number of Live Weeks

8

What We Did

To help drive footfall to the Jägermeister website and increase brand awareness for their new product “Cold Brew,” our team was asked to give out at least 100 samples of Cold Brew per bar. We worked directly with Jägermeister across 3 locations to effectively deliver key brand messages, and promote Jägermeister Cold Brew as a healthier and more energizing option than the brand’s well-known “Jägerbombs” – while also bringing out a more fun and sophisticated edge to the brand.

How We Did It

Customers were also directed to the Jägermeister website where they could find pictures of themselves taken during the event and were encouraged to share them to help promote the Cold Brew drink. We had positive feedback and a consistent spike in website traffic driven by consumers accessing their “Shot for a Shot” photos. Event managers built a strong rapport with bar managers, which created a smoother experience for everyone involved. Due to this, bar managers consistently informed the team about the best times to visit for footfall and clientele, ensuring that repeat visits to successful venues further boosted traffic and increased consumer engagement.

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