Trade Show
France
Paris Games Week: France’s biggest video game trade show
Discord’s live activity at PGW: A team of 24 staff representing the Tech and Gaming community
The results
12,000
Total event footfall
84%
Engagement conversion rate
5,000+
Samples distributed
What we did
During Paris Games Week, the largest French video game trade show, our team of over 24 professionals represented Discord, the online platform for tech and gaming enthusiasts. We hired brand ambassadors, event managers, actors, and translators, carefully selecting profiles that resonated with the audience’s passion for technology and gaming. Our focus was to effectively convey Discord’s brand message and establish meaningful connections with the tech-savvy attendees.
How we did it
We meticulously selected team members based on their tech backgrounds and industry expertise, ensuring they aligned with the event’s needs and Discord’s representation. By assembling a diverse and enthusiastic team, we successfully delivered an engaging experience at Paris Games Week. Through effective communication and compelling interactions, we left a lasting impression on the event’s audience, fostering strong connections with the Discord platform.
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