Building brand presence at international roofing expo
Bringing energy, bilingual staff and a pink panther mascot to the showroom floor.
The Results
Total days onsite
3
Total number of shifts
26
Total number of bilingual shifts
6
What We Did
Elevate partnered with The Taylor Group to provide brand ambassadors and a pink panther mascot for Owens Corning at the International Roofing Expo in San Antonio, Texas. Over three days, our team created an engaging, interactive experience, ensuring consistent coverage of the Owens Corning activation footprint, featuring several designated areas including an education theater and the ‘Titanium Area’.
How We Did It
A highlight of the activation was the Pink Panther mascot, an instantly recognizable brand icon, who engaged visitors and added a fun, memorable element to the booth. Additionally, bilingual staff members were placed in key positions to accommodate Spanish-speaking attendees, allowing for smooth communication and a welcoming environment. The team contributed to increased booth traffic and a lively atmosphere, leaving a lasting impression on attendees.
