Retail
US
Selling New Era caps at the PGA Championships
Driving high numbers of sales
The results
Total event attendees
225,000
Total no of days live
7
Total number of merch sold
1000+
What we did
Elevate provided 6 staff (3 per shift) to manage a retail pop-up space for New Era Cap at the PGA Championships. The location of the event was in a challenging market so we needed a consistent team to work there each day.
How we did it
Despite the weather also being a challenge as it rained for a few of the days, the team powered through and did a fantastic job. New Era sold out of all merchandise for the PGA championship tournament and there was constant foot traffic at the pop-up throughout the activation.
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