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Powering iconic New Era activations across the US for over 2 years

From Super Bowls to Little League, Elevate delivers premium staffing solutions for multiple major sporting events.

The Results

Total events facilitated to date

13+

Event attendees engaged over 3 large-scale events

325K+

2023 PGA Championships retail sell-through rate

100%

Overview

Since 2022, Elevate Global has partnered with New Era to deliver exceptional staffing for their most iconic events across the U.S. With expertise in large-scale event staffing and a proven ability to execute in diverse locations, Elevate has directly contributed to New Era’s success at numerous high-profile activations. Elevate is proud to play a key role in New Era’s continued success, creating impactful consumer experiences year after year.

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Results

Highlights include the 2022 Super Bowl in Los Angeles, where six Brand Ambassadors facilitated nearly 13,000 personalized engagements over nine days, and the Little League World Series, where our team managed retail operations and customer interactions for over 40,000 attendees.

At the 2023 PGA Championships, Elevate’s dedicated team ensured New Era sold out of all merchandise during the seven-day event, which was attended by over 225,000 fans. From high-volume retail activations to celebrity-driven events, our teams have consistently enhanced New Era’s brand presence.