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  • France

Rugby World Cup 2023

Elevate kept the energy high at the Rugby World Cup 2023 in France

We had the chance to liven brand experiences across activations for Mastercard and Land Rover.

The Results

Total number of shifts completed

Over 800

Number of languages spoken by staff

10+

Total number of Brand Ambassadors provided

120+

What We Did

Elevate France actively contributed to the 2023 Rugby World Cup across multiple touchpoints. Elevate supported Land Rover by managing their mascot programme for over a month, and we led all staffing aspects of Mastercard’s hospitality programme.

How We Did It

For Land Rover, who were showcasing their newest Defender model, we supplied 12 event staff who perfectly matched the client’s criteria. Our team ensured a smooth experience by chauffeuring guests’ children to host cities. Over at Mastercard, with only a month to assemble the field team, we focused on recruiting bilingual and multilingual profiles that could cater to the international guests. To mitigate risks, we also prepared a contingency plan with 10% backup event staff, all trained and prepared for any unforeseen circumstances.

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