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Elevate Global and stichd: Securing the trackside retail contract for the biggest racing series worldwide

We’ve obtained a 5 year contract with stichd; providing premium staffing solutions for their trackside retail activations

The Results

Number of shifts completed to date

6,820

Number of live activity days to date

127

Number of field staff on-site to date

3,700+

What We Did

Elevate Global landed a landmark partnership with stichd, a PUMA Group company, as the exclusive staffing provider for trackside retail at 2024’s biggest global motorsports event. This multi-year agreement covers over 20 races across 20 locations worldwide including Monaco, Montreal and Miami; reinforcing Elevate’s status as a top global experiential staffing agency.

How We Did It

Under this partnership, Elevate Global will supply skilled staff for stichd’s pop-up retail operations, aiming to enhance the shopping experience at these high-octane events. This will be both from our own network, and alongside staffing partners in markets we don’t currently operate in such as China, Saudi Arabia and Mexico. The strategic alliance in play here not only boosts our service capabilities, but also places us at the forefront of being a strong global staffing brand.