Home > Boston Beer Company – Sampling Tour

Elevate Global Partners with Boston Beer Company for Multi-Event Success

Delivering comprehensive staffing solutions and impactful activations across key sporting and promotional events.

What We Did

The Boston Beer Company aimed to amplify its brand presence and consumer engagement through numerous high-profile sponsorship activations spanning over 5 months. They needed a reliable partner who could provide well-trained, enthusiastic brand ambassadors to represent Truly Seltzer, Twisted Tea, and Jim Beam Kentucky Coolers. Elevate stepped up to the task to deliver a comprehensive solution driving sales and awareness at a series of high-profile events that included premier sports games, retail guest appreciation events, and promotional events across Washington and Oregon.

How We Did It

Our dedicated brand ambassadors managed footprint setups and breakdowns, distributed branded premiums, facilitated photo opportunities, and conducted product sampling, introducing fans to a new Truly Seltzer recipe. This successful collaboration with the Boston Beer Company underscores Elevate’s capability to manage large-scale, multi-event activations, resulting in heightened brand recognition and substantial consumer engagement.