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Home > Target – Revlon & Maybelline Spotlight Events

Driving 50,000 beauty product sales in over 2000 Target stores nationwide in 6 months

Beauty spotlight event series: Target stores

The Results

Engagements with Target shoppers

300k

Incremental sales of featured products

50k

Brand campaigns in 2022

6

What We Did

Elevate partnered with Brand Connections who bring beauty brands, including Revlon and Maybelline, to Target stores through a series of “beauty spotlight events” held nationwide.

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How We Did It

Elevate staff represented these brands at up to 1,500 Target stores every quarter, showcasing their featured products to customers and highlighting their key benefits. Customers were also given the opportunity to sample the products, with the aim of encouraging them to purchase the products and providing them with offers for future purchases through Target.com.