Customers were also directed to the Jägermeister website where they could find pictures of themselves taken during the event and were encouraged to share them to help promote the Cold Brew drink. We had positive feedback and a consistent spike in website traffic driven by consumers accessing their “Shot for a Shot” photos. Event managers built a strong rapport with bar managers, which created a smoother experience for everyone involved. Due to this, bar managers consistently informed the team about the best times to visit for footfall and clientele, ensuring that repeat visits to successful venues further boosted traffic and increased consumer engagement.
