Elevate Global Secures Major Staffing Contract with stichd

News & Views

  • Tamara Olori
  • 25 March 2024
  • 2 Min Read

Preparing for the biggest global motorsport event in 2024

Elevate Global is proud to announce a significant milestone as we secure the staffing contract with stichd, the chosen vending partner for retail trackside at the biggest global motorsports event in 2024. This multi-year deal spans across 20 markets, covering 18 races and solidifying Elevate’s position as the only truly global agency in the experiential staffing space.

stichd, a member of the PUMA Group, partners with global A-list brands across fashion essentials (legwear, bodywear & swimwear), fanwear (motorsport & team sport) and lifestyle apparel and accessories. With a diverse portfolio including PUMA, Tommy Hilfiger, Levi’s, HEAD, and Calvin Klein, stichd connects design, sales, logistics, marketing, and e-commerce, to consciously craft convenience for their customers and consumers. Their global presence extends from their headquarters in ‘s-Hertogenbosch, the Netherlands, to sales offices throughout Europe, the UK, Mexico, China, and Southeast Asia.

Elevate Global will play a crucial role in providing skilled staff to support various aspects of the retail sales at pop-up shops during the international racing series. Together, our goal is to create an exceptional retail experience at the forefront of the global motorsports stage.

Ed Wood, Elevate Global’s CEO, expressed excitement about the partnership, stating: “We’re excited to join forces with stichd as their staffing partner! Together, we’re committed to delivering exceptional retail experiences for motorsport fans at the biggest global motorsports event in 2024.”

This collaboration reinforces Elevate’s commitment to transforming consumer experiences worldwide, and as we look ahead, our expanded network and global reach position us as the preferred choice for experiential staffing solutions.

Stay tuned for further updates as Elevate Global and stichd combine forces to deliver an unforgettable retail experience during the biggest international motorsport competition.