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Home > Jaeger LeCoultre – Newspaper Sampling

Sampling newspapers to increase brand awareness for Jaeger LeCoultre

Our street marketing team were tasked with promoting Jaeger LeCoultre’s premium range of watches at their pop-up activation in the run up to Christmas

The Results

Total Event Footfall

120,400

Total Number of Samples Distributed

7,800

Total Event Engagement

24,000

What We Did

We provided a street team of 10 promotional staff, all dressed in brand-appropriate outfits such as trench coats. Positioned throughout London for a span of 5 days, they handed out custom newspapers to showcase the shop and the array of watches available for purchase.

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How We Did It

Our strong team of promotional staff had extensive training to ensure they were equipped to achieve the goal of boosting brand awareness. Overall, the campaign was a massive success with our team sampling just under 8,000 samples to the public.