Pop Up
UK
Sampling newspapers to increase brand awareness for Jaeger LeCoultre
Our promotional staff were tasked with promoting Jaeger LeCoultre’s premium range of watches at their pop-up activation in the run up to Christmas
Event footfall
120,400
Samples distributed
7,800
Event engagement
24,000
What we did
We provided a team of over 10 promotional staff, all dressed in brand-appropriate outfits such as trench coats. Positioned throughout London for a span of 5 days, they handed out custom newspapers to showcase the shop and the array of watches available for purchase.
How we did it
Our promotional staff had have extensive training to ensure they were equipped to achieve the goal of boosting brand awareness.