Home > Max Mara – Emily Ratajkowski x Marella

Driving item sales in-store for the latest Marella and Emily Ratajkowski’s collab

Delivering skilled retail staff to drive sales for luxury fashion brand Max Mara

The Results

Total Number of Days Live

11

Total Sales Value

€8,734

Estimated Event Footfall

2,145

What We Did

Marella recently collaborated with model Emily Ratajkowski to launch an exclusive blazer capsule collection. To support this, Elevate Global were tasked with selecting Retail Specialists with a love for luxury fashion to promote the collection in 3 different Breuninger stores across Germany.

E. Breuninger GmbH & Co., Oberanger 4_image63

E. Breuninger GmbH & Co., Königsallee 2_image67 (1)

How We Did It

Our Brand Ambassadors were responsible for engaging with customers and driving sales of items in this collection throughout the campaign dates. Our team were successful at selling 26 items – bringing in an average daily sales value of €396 and a total sales value of €8,734 across 11 live activation days.