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Third time’s a charm: Delivering exceptional retail professionals at the Pokémon Center

For the third time in a row, we confidently took charge of setting-up and operating the outstanding retail pop-up space – the Pokémon Centre – at the Pokémon EUIC 2025 held at the ExCel London.

The Results

Total Number of Event Staff Provided Per Day

150

Total Consumer Engagements

331,933

Audience Positivity Score

9.2/10

What We Did

The Trade Group placed their trust in us once again to oversee the entire centre, and we provided approximately 150 dedicated retail staff members each day throughout the event. Behind the scenes, our retail staff successfully completed 315 shifts for training, support, travel, and setup, alongside an impressive 606 live day shifts. Our UK HQ team expertly developed the staffing strategy and managed every aspect, including front and back-of-house operations, warehouse management, point-of-sale systems, digital footfall tracking, shop floor teams, remerchandising crews, and a comprehensive training plan focused on Pokémon for all staff.

How We Did It

The 2025 edition has been said to be the largest Video Game Championship Tournament ever held, featuring over 6,000 competitors from more than 50 countries and regions. By leveraging Impact, our brand intelligence platform, we captured remarkable results from the sales floor such as around 331,933 consumer engagements recorded along with valuable insights for our client on the busiest areas for sales. and audience demographics.