Technology
US
Home > Samsung – Galaxy Z Launch
Elevate Global helped Cheil Worldwide launch Samsung’s Touch Devices in the US
Our Brand Ambassadors worked hard together to have over 700K engagement moments created across 15 states for 1067 event activation days.
The Results
Total Consumer Engagements
773k
Total Number of Impressions
16.8m
Sales Uplift in Activating Cities
10-20%
What We Did
In just five weeks, Cheil Worldwide needed to execute a staffing and logistics partner transition for Samsung while simultaneously entering new markets, and Elevate Global rose to the task. The white-glove service tour to get consumer hands on with Samsung products, activated across 15 states, 89 cities, and 1067 event activation days. Elevate was tasked with being the full service Operational Partner, managing all assets, logistics, warehouses, field management, staffing and reporting for the tour.
How We Did It
With ambitious engagement goals set for the year, they needed a partner capable of delivering strong results from the start. Elevate Global stepped in and swiftly formed a dedicated team to manage the transition and establish the new markets, ensuring a skilled workforce for each location. Within an impressive 45-day timeframe, Elevate rolled out the solution, effectively managing the Rover assets and expanding the footprint through semi-permanent pop-up spaces and temporary events in major cities. The engagement strategy focused on millennials with specific interests (social media, art, music, etc) and demonstrated how the extendable Touch screen devices offered the best experience for creating and consuming social content on any pocket smartphone in the market.
Recent case studies
Drag
