FMCG
UK
The Toblerone Vault
Increasing brand awareness of new Toblerone chocolate product at immersive pop-up in London.
On-Site Talent
5
Total Chocolates Sampled
7,275
Vault Codes Cracked
1000+
What We Did
Elevate assisted Hopper with their Toblerone Pop-Up shop in central London called The Toblerone Vault. We provided a team of five: one Event Manager, two sampling Brand Ambassadors and two staff to play characters at the activation including the security guard.
How We Did It
Customers were given the chance to win a box of Toblerone truffles by cracking a code to a safe. The pop-up was based around a premium jewellers store to promote Toblerone’s diamond shaped truffles which, for the first time, were not in the iconic triangular Toblerone shape. The team helped drum up excitement about the product and game that could be played.