Home > Wrangler – Country to Country Festival 2025

Showcasing Style at Country to Country Festival with Wrangler

Connecting festival-goers with denim heritage through interactive brand experiences at London’s O2.

What We Did

At the 2025 C2C (Country to Country) Festival held at The O2 in London—Europe’s biggest celebration of country music—Wrangler made a bold appearance with a custom-branded airstream showcasing their latest denim collection. To help bring their vision to life, Elevate Global provided a team of 3 Event Managers and 2 Brand Ambassadors. Their goal was to deliver a seamless, engaging, and on-brand experience that invited festival-goers into Wrangler’s world while supporting their e-commerce objectives.

Wrangler Airstream London o2 Country to Country Festival

How We Did It

Our event staff were trained on the Wrangler collection, including how to direct consumers to shop online via a QR code linked to the brand’s website. Positioned inside and outside the airstream activation space, our team guided visitors through the latest garments on display, managed crowd flow, and maintained a safe, comfortable atmosphere inside the trailer. Guests were also invited to capture the moment via a photo booth inside the trailer, helping to create a shareable memory and deepen their engagement with the brand. Overall, our team helped Wrangler create a stylish, memorable experience for attendees that aligned with both the spirit of the festival and the brand’s retail goals.