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Impact.
Own the consumer
moment of truth.

Impact is The Brand Intelligence Platform. Using next generation data-analysis, it measures what consumers think about brands, at the moment of truth. Providing business with quantified insights and data at this ‘golden’ and critical purchase decision stage.

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Impact

Two data-products: each
delivering unique insights

Consumer Intelligence

  • Measure consumer 1st impressions. Track NPS, LTV and CPAC scores. Get closer to the consumer decision process. Powered by 3 million consumer interactions.

Live Event Intelligence

  • Prove ROI effectiveness of campaign spend. Track event performance in real-time. One platform, consolidate all your data. Powered by 40,000 active Brand Ambassadors.
Discover essential KPIs for events

Measure what really matters with our event management software packages

Level 1: Impact Starter

Our entry level package simplifies real-time event performance tracking, including 12 of our most popular KPIs.

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Level 2: Impact Advanced:

Enrich the future impact of your brand with our advanced package, designed to assess operational success and consumer feedback. Choose from a range of KPIs available in our Impact KPI catalogue.

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Level 3: Impact Custom:

Tailor your event evaluation process with our fully customisable package, allowing you to create your own KPIs in addition to selecting from our comprehensive KPI catalogue.

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Real time analytics 24/7

Stop wasting time sorting through thousands of data points and start maximising your results fast. Our integrated platform tracks all your KPIs in real time, delivering key insights in an easy-to-use dashboard. Leverage Impact’s APIs, including Movement Tracking, to analyse foot traffic and engagement in real time.
Explore movement tracking
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Benchmark vs. previous campaigns and industry data

Take the guesswork of out of metrics. Our event management software allows you to set custom benchmarks for all your metrics, assess market trends, and easily evaluate the trajectory of your consumer impact in one place.  
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Get closer to the consumer decision moment

Understand more about the consumer journey and capture new insights to help validate existing data. With our platform, you can understand your target audience on a deeper level, fine-tune your sales funnel for greater impact, and connect to consumers in an authentic way.
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Pokémon Event KPIs

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Total Event Footfall
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Total Products Sold
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Total Sales Value (£)

“This is the best reporting dashboard I have seen so far, the charts and design are super slick!”

Brand Connections

“The dashboard was super useful in tracking my event KPI week on week.”

Weber

“The Impact dashboard was so easy to use, and saved us so much time as there was no need for excel reports.”

Zoflora

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