2023 was a bumper year for Elevate at festivals, both in the US and around the world. Together with our clients, we travelled the globe providing festival staff to make a massive impact and be part of the memorable, shareable moments that festivals are famed for. As always, our festival teams are carefully selected because they will often be onsite for the duration of the event maintaining the face and feelings that our brands rely on. That’s what our database of 40,000 qualified, vetted, and enthusiastic ambassadors is built on.
Hawkers sunglasses showcase – Coachella
Elevate festival staff were present at the lavish Coachella Valley Music and Arts Festival in California, helping Hawkers showcase their range of sunglasses. Our team were kept busy on their feet, distributing more than 6,000 free sunglasses in total with queues around the block…
Meanwhile, at a private party not far away, another Elevate squad served influencers and icons Liquid IV hydration mocktails at an exclusive VIP activation.
Sonic Drive-in, Mini golf at Bonnaroo!
In addition, we were also a big hit at the Bonnaroo Music and Arts Festival in Tennessee. Our festival staff were above par on the Sonic Drive-In mini golf range across the 4 days. With a footfall of over 80,000, the client was consistently impressed by the enthusiasm and professionalism of Elevate staff.
Nonetheless, like the US, the United Kingdom has an impressive calendar of festivals, each with its own distinctive ethos. In 2023 the global team at Elevate worked tirelessly to represent clients at some of the finest festivals the UK has to offer.
Vodafone charging stations – Glastonbury
We represented Vodafone at the mighty Glastonbury Festival in Somerset, United Kingdom. At this festival, we connected crowds at their eye-catching charging stations and ensured Vodaphone was embedded as a brand synonymous with the festival experience.
Nothing’s worse than having 1% battery or failing to find your friends due to no reception. Our ambassadors were on hand to make sure that didn’t happen with charging stations and Wifi access at key locations. To ensure maximum impact, Elevate festival staff had daily check-ins to help them feel confident and able to deliver the high standards that the project required.
Elevate in Europe – Lollapalooza and Rolling Loud Festival
Elevate supported the Coke Studio at the vibrant Lollapalooza Berlin, Germany – an inspiring collaboration between Coca-Cola and Universal Studios that celebrated both new and established musicians. Our festival staff engaged attendees, collected feedback, encouraged survey sign-ups, and facilitated prize opportunities.
In Munich, Germany, we represented Levi’s at Rolling Loud. Meanwhile, at the Cannes Lions International Festival of Creativity in France, we partnered with tech giants TikTok, Pinterest, and Meta to deliver engaging activations.
Our international reach and reputation mean that Elevate can provide teams to global events for any brand of activation, and not just any teams. At Cannes we sent tech enthusiasts, at Lollapalooza our staff are alive with smiles, at Glastonbury our people put in the miles. We’re excited about what 2024 will bring and already have some exciting plans to support brands at Tomorrowland Festival and more.
Get in touch for more information about our work at festivals and inspiration on how to bring your brand to real life. See you in the field!
