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Driving engagement and delighting festival-goers

Elevate’s role in the Sonic drive-in range at Bonnaroo Festival

What we did

Elevate made a significant impact at the renowned Bonnaroo Festival, a highly anticipated annual event that attracts over 80,000 enthusiastic attendees to Great Stage Park. The four-day took place on a sprawling 700-acre farm in Manchester, TN, offering a diverse range of entertainment, including more than 150 musical performances, comedy acts, cinema screenings, and sustainability workshops. Our team of 16 staff members took charge of the immersive “Sonic Drive-In Range” mini-golf activation, and managed the “Snack Shack,” a classic putt-putt shack-themed food counter where attendees could grab a bite.

How we did it

At the “Sonic Drive-In Range,” our team created an immersive mini-golf experience. Simultaneously, they efficiently managed the “Snack Shack,” providing friendly service and delicious food. Their attention to detail and understanding of the Sonic Drive-In brand ensured a seamless and enjoyable experience for festival-goers.