Retail
USA
Retail
Adidas introduced an innovative sneaker concept through an exhilarating pop-up store named ‘Speed Factory’.
Elevate was tasked with identifying the most suitable profiles to fulfil the brand’s objectives and effectively raise consumer awareness of the Adidas Speed Factory. For this we handpicked experienced staff members who skillfully conveyed crucial messages and product information while staying true to Adidas’ brand values.
Elevate assembled a team of brand ambassadors who collected valuable customer data and managed the Adidas competition, offering guests an exclusive chance to win a pair of sneakers. The outcome was outstanding, with an impressive 98% positive customer feedback.
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