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Elevate partners with KIA on their 2024 NYE tour

Elevate was thrilled to ring in 2024 collaborating with Kia Motors, providing them with skilled Brand Ambassadors on a cross-country US tour featuring the official New Year’s Eve Times Square numerals.

What we did

For the past few years, Kia has embarked this cross-country adventure, towing the New Year’s Eve Numerals from California to New York. Elevate’s team was strategically placed at key stops along the tour, including the Kia Forum Jingle Ball in LA, Tucson’s Winter Street Fair, the Philadelphia German Christmas Festival and the tour’s grand finale in New York City’s Father Duffy Square

How we did it

Our talented staff helped to facilitate this unique, immersive experience, creating a memorable celebration to diverse audiences across the US as well as increase Kia’s brand awareness.