Home > F1 Red Bull Fan Zone 2022

We connected Red Bull Racing fans with icons of Formula 1, generating hundreds of Paddock Club Hospitality sales.

Bringing excitement to the Formula 1 fan zone while boosting Paddock Club sales.

Results

10,000+

Visitors to the fan zone

2,500+

Active engagements with fans

100+

Hospitality packages sold

Elevate Challenge

The F1 fan zone provided a great opportunity to help upgrade the fan experience across an F1 race weekend, with thousands of daily visitors immersing themselves in the sport they love. We partnered with CSM to engage fans and promote the sale of premium hospitality experiences at the Paddock Club for the race weekend.

Elevate Experience

We provided 5 staff members for the Red Bull Fan Zone during the lead-up to the 2022 F1 races in Austin and Mexico City and as a promotion for F1 Las Vegas in 2022. We enabled photo capture experiences with fans and Red Bull F1 cars in full racing livery, VR experiences that put fans in the cockpit, and promoted the sale of Pitlane hospitality across the race weekend.