F1 Red Bull Fan Zone

We connecting Red Bull Racing fans with icons of formula 1 generating hundereds of Paddock Club Hospitality sales.

Results

10,000+

Visitors to the fan zone

2,500+

Active engagements with fans

100+

Hospitality packages sold

Elevate Challenge

The F1 fan zone provided a great opportunity to help upgrade the fan experience across a F1 race weekend, with thousands of daily F1 fan visitors interesting in immersing themselves in the sport they love. We partnered with CSM to engage fans and promote the sale of premium hospitality experiences at the Paddock Club for the race weekend

Elevate Experience

We provide 5 staff members for the RedBull Fan Zone in the run up to 2022 F1 races in Austin and Mexico city and as promotion for F1 Las Vegas in 2022. We enabled photo capture experiences with fans and Red Bull F1 cars in full racing livery, VR experiences that put fans in the cockpit and promoted the sale of Pitlane hospitality across the race weekend.