Technology
USA
Nintendo Switch’s Ring Fit Adventure
Promoting the launch of the Nintendo Switch Ring Fit Adventure game for 10 days over the holiday season
The Results:
Total number of hours
1,900+
Total number of activations
480+
Total number of staff
Over 350
What We Did
Elevate partnered with multiple retail stores such as Best Buy, Game Stop, Toys R Us and Target to promote the launch of the Nintendo Switch Ring Fit Adventure game over the holiday season. Our role was to create a campaign that informed customers about the launch and incentivised them to demo the game before purchase. We were well aware that the customer awareness of a new product would not be enough to encourage sales, so we knew we had to turn it up a notch by building excitement around it.
How We Did It
Our ‘Nintendo Experts’ demonstrated the product and actively played the game for the duration of their shift. Elevate understood the need for experienced, fit, and enthusiastic brand ambassadors for this campaign, so recruits underwent a thorough interview process to ensure they were right for the role. They also took part in training to give them hands-on experience before the activation went live. Because the campaign was so successful, it carried over into the New Year to keep up with high consumer demand.
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