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Ace your next sports activation


Planning an unforgettable sports event activation? Creating memorable fan experiences requires the right mix of strategy, staff, and engagement. From dynamic brand ambassadors to interactive event managers, learn best practices and discover how to build activations that captivate audiences and leave a lasting impact.

Start your event strategy

Unlock the key to memorable sports event activations

Our toolkit offers practical insights and customisable tools to help you elevate your stadium event activations.

• Real world case studies: Highlights from successful sports event activations.
• Practical frameworks: Activation checklist designed for for large-scale sporting events.
• Best practices: Proven strategies drawn from our extensive experience.

Explore sports activation tips
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“You assembled a rockstar team for us this past week! They exceeded my expectations. Thanks again for helping our brand outshine the competition.”

New Era Cap Co.

“Elevate has been my go-to agency for the last three seasons of F1. With so many things up in the air, the quality and dedication of their staff is the one thing I can always rely on.”

Claire Salmon

  • Head of Events, Red Bull Racing

“For the Fall 2018 football season, my client had a 13-week program across the country, with the challenge being that activation times were often confirmed only the week of the event. Despite this, the Elevate team delivered exceptional staff every week without fail. I would recommend Elevate Staffing to anyone in need of a staffing agency.”

Caroline Scott

  • Experiential Account Executive, The Marketing Arm

“A HUGE thank you for providing such a strong team. Great vibes, and I’m so happy with their performance and attitude…”

Wasserman

From the Olympics to Formula 1, see how leading brands like Coca-Cola, New Era, and Toyota create unforgettable activations at the world’s biggest sporting events:

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Paris Olympics 2024

Elevate Global provided over 1,000 event staff for the Paris 2024 Olympics, supporting top brands like VISA, Toyota, Coca-Cola, Samsung, and Nike.
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Formula 1

Elevate Global secured a multi-year contract with stichd to provide staff for retail activations at 20 global motorsport events, including Miami, Austin, and Montreal.
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PGA Championship

Elevate Global supplied a dedicated team for New Era’s retail pop-up at the PGA Championships, where our staff helped sell out all merchandise despite challenging weather conditions.
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Wrex Coast Tour

Elevate Global supported Wrexham AFC’s U.S. debut in Los Angeles by providing 15 brand ambassadors for the Wrex Coast Tour, overseeing fan activations, logistics, and event operations.

Download your stadium activation toolkit


Looking to elevate your next stadium activation? Our toolkit is packed with strategies to help you engage audiences and create memorable brand moments.